Privacy Policy
Last updated: May 2026
1. Introduction
Tulu Marketplace is a Canadian automotive platform that connects vehicle buyers with dealerships and Tulu sales representatives. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website and services. We operate in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
2. Information We Collect
We may collect information you provide directly, including your name, email address, phone number, and any details you include in lead forms or inquiry messages. We also collect profile and account data when you register as a dealer or Tulu sales rep. Additionally, we automatically collect browser and device data such as IP address, browser type, and pages visited through cookies and analytics tools.
3. How We Use Information
We use your information to display vehicle inventory, route inquiries to the appropriate dealerships and Tulu sales reps, improve the platform experience, communicate with you about your account or inquiries, and ensure the security and integrity of our services.
4. Sharing With Dealerships and Service Providers
When you submit an inquiry through a lead form, we share that submission with the dealership the inquiry concerns so they can respond to you. We also work with service providers (hosting, email, analytics) who process data on our behalf under appropriate confidentiality agreements. We do not sell your personal information to third parties.
5. Cookies and Analytics
We use first-party cookies to maintain your session and preferences, and may use third-party analytics services to understand how visitors use the platform. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain functionality.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When information is no longer needed, we securely delete or anonymize it.
7. Your Rights
You have the right to access, correct, or request deletion of your personal information, subject to legal limitations. To exercise these rights, contact us at the email address below. We will respond within the timeframe required by applicable law.
8. Security
We implement reasonable technical and organizational safeguards to protect your personal information against unauthorized access, loss, or misuse. However, no system is perfectly secure, and we cannot guarantee absolute security.
9. Third-Party Sites
Our platform may link to dealership websites or other third-party sites. These sites have their own privacy policies and practices, which we do not control. We encourage you to review their policies before providing any personal information.
10. Future Financing Integrations
In the future, we may integrate financing tools or partners into the platform. If you choose to use such features, information you submit through those flows may be shared with the relevant financing provider under their own privacy terms.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Your continued use of the platform after changes are posted constitutes your acceptance of the updated policy.
12. Contact
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at support@tulucanada.com.